REALX

Connecting a Virtual Community

Virtual Exhibition & Conference
17-18 September 2020
14-15 January 2021

With many global events currently cancelled or under review Real Asset Media is launching a new initiative designed to bring the real asset community together under one virtual roof.

REALX is a new virtual trade fair using innovative augmented reality and the latest technology, enabling exhibitors, attendees and leading speakers from across the industry, government, regions and cities to connect, network, create private meetings, showcase and explore new and existing projects and help drive business relationships.

The REALX Exhibition Hall features a 3D floorplan allowing exhibitors to choose their preferred position and create their own stand using existing designs, or build a bespoke stand using the latest technology to produce an amazing immersive experience for both exhibitors and attendees.

Taking virtual events to the next level

At REALX, attendees will benefit from an industry-leading conference agenda designed to kick-start ‘return to the business’ in September and January. A truly global event, REALX will include speakers and attendees from across the world to share insights, connect and drive cross- border investment and business.

What REALX offers you

  • 2 Key Annual Events: September and January
  • 2 main exhibition days per fair event
  • Not just a trade fair, the exhibition is open the whole year (365 days)
  • Real Asset Live events, seminars, conferences and communication & networking on the platform continue throughout the year
  • Virtual stands based on the 3D modelling data from your ‘real’ stand
  • Virtual Project Presentations — attendees can step straight into your project
  • Industry-leading Conference Programme, Keynote presentations, One-on-Ones and Panel Sessions
  • Bringing together leading speakers from across the world: Thought Leaders, Keynote presentations, Research, Panel Discussions
  • Creating a meeting point with match making, speed networking, instant meetings, communication & networking opportunities to help create and boost business connections
  • supporting thought leadership, brand visibility, and the ability to really engage with current and new potential business partners
  • REALX is supported by some of the world’s most important Real Estate associations

Contact us

Thorsten Herbert
Founding Partner, Managing Partner
mail
+49 170 47 98 793
Frank Beinborn
Director Client Relations
mail
+49 152 54 87 86 68
Richard Betts
Founding Partner, Group Publisher
mail
+44 7557 373134

Coronavirus: response by Real Asset Media

The breakneck pace of the global economic and social fallout from the coronavirus outbreak has been unrelenting in the last days and weeks. From closed international borders and schools, to postponed conferences and sporting events, to travel restrictions and ‘social distancing’, life is rapidly changing around us. We are all having to adjust our normal patterns of work and life to protect the most vulnerable in our families, local communities and the broader global community.  

We launched Real Asset Media last year with a commitment to share thought leadership, insight, strategy and research. To help create a better understanding of different sectors and locations and foster positive connections, promote dialogue, business and investment. 

Now, more than ever, it is vital that the industry can continue to share insight and thought leadership, stay connected and maintain communication. Rather than allow the necessary travel bans and isolation measures create distance between colleagues, clients, peers and partners, we should strive for the opposite: to make a concerted effort to share and engage more; to participate in the discussion of how our industry will come through the current global health, social and economic crisis. 

Our aim is to continue to support the market by sharing industry strategy, research and insight as well as encouraging dialogue and creating connections – but now through a virtual community.

New series of virtual events & video interviews

As a response to these exceptional times, we are increasing our commitment and resources to help keep you updated, informed and connected. Our upcoming events schedule is being expanded and all our events have moved online so that, as a speakers or guest, you can join the conversation from wherever you are in the world. And we invite you to join us.

We want you to help lead that conversation. We are launching a series of video interviews and virtual briefings which will focus on our industry’s response to the coronavirus. We want to look at all angles: from the macro environment, to capital flows, leasing demand, and finance. Furthermore, we want to examine the bespoke sector challenges and what might be the solutions. We want to hear from our industry’s burgeoning technology sector about their ideas about how our smart cities of the future will learn from the current pandemic. While the outlook is challenged, out of disruption can come great innovation.

We want to pull together from all our clients, partners, conference attendees, readers and viewers, to provide a broad response to the challenges ahead and the lessons we are learning. We want to start the conversation about what a post-COVID-19 working world should look like. As the most interconnected global society in history, what are we now learning about ourselves as people, communities, businesses, and as an industry? We hope these conversations will be authentic and valuable as we collectively navigate these uncertain times.

Stay connected and share your Insight 

Please do get in touch with us. Let us know your views, your corporate strategies, your perspectives on how things might shake out. Your input will guide the themes for the series of virtual briefings and events. We are also working on a special report designed to integrate all your shared insights. Please share your thoughts with the editor of this special report, James Wallace.

The solution to the coronavirus crisis will likely require global coordination between world governments, medical scientists, healthcare professionals, technologists and logistics operators. This crisis brings into sharp focus how the world has become a mutually interdependent global network which functions best through cooperation, coordination, flexibility and transparency. This requires sharing ideas and insights. In that spirit, we invite you to share your ideas and insight for our industry. We look forward to hearing from you. And, above all; stay safe, resilient and positive. 

Richard Betts
Founding Partner, Group Publisher
mail

Thorsten Herbert
Founding Partner, Managing Partner
mail

Trade Fairs

Helping New Business Find YOU at EXPO REAL 2020

 
The International Investors Lounge returns to EXPO Real, for its 5th successful year, bringing a full programme of expert panel discussions, networking events and partner stands to help create and facilitate a positive environment for cross-border investment and international business. Located in Hall Nova A3, the International Investors Lounge is open on three sides to accommodate both stand partners and attendees at the successful programme of events attracting investors and real estate specialist from across the globe. The focus is fundamentally international with the full programme in English focused on European sectors opportunities, cities, countries and regions as well as mega trends and hot topics influencing the investment decisions for international capital.

Events

Real Asset Investment Briefings work as a partnership bringing expertise on specific markets and sectors to sources of international capital. Real Asset Investment Briefings organises the entire event for you, including marketing to attendees, promotion, post-event editorial and TV content on a dedicated YouTube PropertyTV channel to reach a truly global audience of cross-border investment specialists.

Panel speakers support the event via a sponsorship fee and benefit from a tailored package providing over six months of ongoing thought leadership promotion in person, in print and online.

Real Asset Investment Briefings provide you with the opportunity to link directly with investors based in the centres of international capital. Partner companies also benefit from the promotional reach of The Real Asset Day as well as market-leading post-event editorial and webcasts.

Publishing

TAKING YOU BEYOND THE HEADLINES

Real Asset Media was created in January 2019 to share market insight, thought leadership, strategy and research with a global audience of senior leaders in the real estate and real asset markets. 

CREATING UNIQUE CONTENT

Our aim is to create and share high quality content with our global audience. Real Asset Media doesn’t follow the news flow, it creates and shares unique content across multiple channels including live events, TV, podcasts, online, digital and print. This means that you can access our content in the way that is best for you.

GLOBAL REACH

All our content is open and free to share across your social media platforms. No pay walls, no barriers. Helping our content reach the widest possible global audience.

THE REAL ASSET DAY

Launched in January 2019, the Real Asset Day gives you the insights, strategies, research and thought leadership from across the Real Asset Media platform as well the opportunity to create your own personal newsfeed from respected sources around the world every morning – wherever you are in the world. Get the latest insights, video interviews and all your favourite news sources in one easy, efficient email.

REAL ASSET INSIGHT

Launched at MIPIM, in March 2019, Real Asset Insight is the leading magazine sharing thought leadership, research and strategy. Available online, digital and in print, the quarterly publication, , looks behind and beyond the headlines to focus on the insights and strategies driving the real asset investment markets.

LIVING RETAIL

Available online and in print, the bi-annual publication was launched in April 2019 and shares industry insights, thought leadership and new research on all aspects of the retail market from the consumer trends, through the brands, the owners and asset managers of retail real estate and the investment capital strategies.

International Campus enters partnership with Investment Briefings

Investment Briefings, the leading European real estate seminars and events brand powered by Real Asset Insights, has announced it has entered into a partnership with International Campus for 2019 and beyond.

Investment Briefings, co-founded by Thorsten Herbert and Richard Betts, provides informative real estate events across the spectrum of topics attended by senior investors, advisers and lenders. The briefings are held in the main cities in continental Europe and in London as well as in China and New York.

Rainer Nonnengässer, CEO, International Campus, said:

“Having a long and successful history working with Richard and Thorsten, we are excited to continue with Investment Briefings. Great topics, high calibre audiences and a professional organization”

International Campus is a fully integrated continental European real estate development and asset management platform focused on student accommodation, housing for young professionals and micro living in top cities. The Group has a strong presence in Germany, the Netherlands and Austrians and it is currently expanding into Central and Eastern Europe and actively looking at Italy and Spain. Last year Canadian asset manager Brookfield took a controlling stake in the company.

 If you would like to speak to Investment Briefings about organising real estate seminars and events centred around your organisation’s corporate priorities, please contact us here.